Warner Brothers' Rough 2013 Start

And we act surprised
that this flopped?

UPDATE: Jeff Robinov and Bruce Rosenblum have left the studio

While the multi-billion dollar corporation isn't necessarily stressing out just yet, Warner Bros. should be a bit concerned over the recent under-performing flicks they have released. Even with an all-star cast, Gangster Squad had a disappointing release and theatrical run. Warner was hoping to tap into the male audience with its release of Sly Stallone's Bullet to the Head, but it looks like there is a serious disinterest in the macho man style films these days. Fantasy film Beautiful Creatures didn't live up to expectations either, even though it boasted a solid cast. Recently, Jack the Giant Slayer stumbled at the box office, and The Incredible Burt Wonderstone failed to light up the box office, even with a trifecta of Steve Carell, Jim Carey, and Steve Buscemi.

Help with a JLA film.
PLEASE!

In a recent statement to The Times, Jeff Robinov, President of the WB Picture Group, expressed his disappointment with Warner's dismal box office return. However, Robinov doesn't seem too concerned with the slow start, as "...the last three or four months of the year looks incredibly strong." Even though the summer to winter lineup looks good, Warner Bros. easy money years seem to have passed.

In the past, Warner Bros. could bank on Nolan's Batman trilogy and the Harry Potter franchise to rake in the cash. However, this year features no Potter film or sure-fire successful superhero film for the studio.

When taking over in the beginning of March, freshly minted CEO Kevin Tsujihara was probably hoping for a bit better in terms of box office success. However, like Robinov, Tsujihara doesn't seem too fazed by the slow start. Some outside concerns about the studio's future remain, though.

Big Budgets, Even BIGGER Box Office Returns

Marvel's Ca$h Cow.

UPDATE: The official numbers are in and The Avengers's three day total is... $207,438,708. Numbers should be updated.

Apparently, it seems that everyone saw Marvel's latest smash hit, The Avengers. Well, everyone but me... Whoops. Joss Whedon's latest project was highly touted even before Marvel whispered about possibly bringing together the hodgepodge of Supers. I guess that hype helped, along with critical acclaim. Yes, The Avengers have HULK SMASHED Box Office weekend records with a, ready for it? A whopping $207,438,708.

$207.4 million. 

Not only am I cooler than you, but
I'm waaaay richer than you too.

Say it again. $207,438,708. In three days. Suddenly, that "awesome" desk job you have while making $80k a year don't sound so fun. Heck, I'm not even going to think about that money, as a college student...

Granted it's just an estimate and final figures won't come out until later today, but. Um. Wow. When The Avengers burst into theaters, it had the second best opening day ($80.5 million) only finishing behind Harry Potter: Deathly Hallows, Pt. II (which raked in $91 million). However, The Avengers surged ahead the last HP film by almost $32 million. Now, that's just silly.

Another silly thing: The Avengers has already grossed more than Thor, Captain America: First Avenger, and The Incredible Hulk. Again, did I mention The Avengers has only been out THREE DAYS? What. It will most likely pass Iron Man and Iron Man 2 in the next coming days, too, "only" needing $100 million more. 

With no real competition in the next coming weeks, The Avengers could be sitting atop the top spot of the box office for some time. Does Marvel's latest superhero romp have a chance to catch James Cameron's Avatar, as "The Richest Film Ever"? Short answer, yes.